![]() Hiroshi Lockheimer, Senior Vice President for Android, Chrome, Play and Photos at Google, reiterated his hope that Apple would get on board in a tweet that referenced American golfer Bryson DeChambeau’s use of an Android handset. RCS works across different vendors (other than Apple), supports rich media, and is installed in the Android Messages app in a bid to drive adoption. Google, with support from the mobile industry body GSMA, device manufacturers, and mobile operators, has been spearheading Rich Communications Services (RCS) as a successor to SMS. This status was laid bare by the recent Facebook outage that saw WhatsApp inaccessible for several hours, leading to questions about whether such reliance on the application was risky. ![]() The cross-platform abilities of WhatsApp have seen it become almost ubiquitous in many markets. This means iMessage users wanting to communicate with non-iOS users need to send SMS texts that lack the ability to include rich media such as images, videos, and gifs. However, it has so far been limited to Apple devices such as iPhone, iPad, and Mac. IMessage was launched in 2011 with iOS 8 as a competitor to other over-the-top instant messaging services such as BlackBerry Messenger (BBM) and WhatsApp. Google’s head of Android has presented Apple with an “open invitation” to work with it on integrating the RCS messaging system with iMessage.
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